Outsourcing Car Dealership Marketing versus doing it inhouse

A debate going on about weather or not empowering people to learn to do these things their self as a car dealership employee or have a consultant come take care of these things for the store. It seem the consultants in this niche rather keep people in charge of internet marketing a business in the dark versus giving them knowledge.My opinion is to educate the people who are responsible for marketing the dealership. If that is done via a consultant that is ok. However to have consultants hold a dealership hostage with knowledge is crazy...

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